Autoa

Autoa is a branded identity concept for an executive rideshare service, specifically for the proposed Mercedes-Benz F 015 autonomous vehicle. The brand needed to embody the luxury of the future car as well as show off its immersive user experience.

01.

The first step of my creative process is to create a moodboard that encapsulates the feeling of the client, in this case Autoa and Mercedes-Benz.

02.

Using the look and feel from the moodboard as a guide, I iterate on several options before landing on the final identity.

03.

With the identity solidified, I develop a style guide to use for creating branded elements across all relevant platforms.

After creating the identity for Autoa, I used the brand guide to mockup the user interface (UI) for the mobile rideshare application.