USGBC Studio — Nia Lindsey

Role(s): Creative Direction, Visual Design

The purpose of USGBC Studio is to promote the United States Green Building Council’s (USGBC) marketing team as an innovative powerhouse in the industry of sustainability.

The project included branding identity and responsive microsite. The microsite highlights the USGBC marketing team while also being a platform to share current projects, marketing/design-specific articles, team blogs and provide a place for employees within the company to submit creative briefs directly to project managers.

I wanted USGBC to have a playful, creative look and feel so felt that some top-down photography showcasing some USGBC’s products and design tools would convey that.

USGBC Studio helps shape USGBC as key players in sustainable visual design, in addition to sustainable building trailblazers.